Digital Marketing: Framework and Tools

Digital marketing is a key part of the marketing mix and to the growth of your start-up. Yet, it is constantly shifting, with new trends and technology, as well as shifting consumer behaviours, influencing how we identify, reach and engage our target audiences.

A comprehensive overview of digital marketing, where it fits into broader marketing strategy, and the channels, tools and techniques that marketers need to be aware of and embrace in today’s fast-moving, always-connected mobile market/consumer.


Wednesday, 12th October 2022
17:00 - 18:20


Room LRC012 - Learning Resource Centre "Stelios Ioannou"/ UCY Library

The Trainer

Associate Professor Marios Theodosiou, Department of Business and Public Administration.

Ph.D. in Marketing and Strategy, University of Wales, Cardiff, 2000.

Postgraduate Diploma in Social Science Research Methods, University of Wales, Cardiff, 1997.

B.Sc. in Public and Business Administration, University of Cyprus, Nicosia, 1996.

He has previously taught at the University of Cyprus as an Assistant Professor, Lecturer and Visiting Lecturer. He published articles in several international journals including the Journal of the Academy of Marketing Science, Strategic Management Journal, Journal of Business Research, Journal of International Marketing, and Journal of World Business. He currently serves on the Editorial Review Boards of the Journal of International Business Studies and Industrial Marketing Management.

Research Interests:

  • Standardization versus adaptation of marketing strategies in international markets.

  • Marketing strategy-performance relationship in the context of international business ventures.

  • Export sales management.

  • Export marketing strategy.

  • International marketing management.